A domain name is a unique, user-friendly name attached to a website to make it easier for internet users to navigate through the sea of web pages and servers. It corresponds with the website’s IP address and appears in an easy-to-remember form comprising a string of characters.

It’s important to note that your domain name doesn’t have to be the same as your business name. However, it’s good practice to keep your domain name similar to the business name as it makes it easier for users to find the site.

The key is to keep your domain name simple. Avoid using words that would be difficult to spell or type. Ideally, you should pick a name that reflects your business, brand, or industry.

For a standard domain name, you can choose a length between 1 and 63 characters. Shorter domains are more desirable because they’re easier to type out and search.

Use the search bar on our Domain Search page to type out the domain name you want to purchase. It’ll show up as either available or as taken in the search results. If the desired domain name shows up as available, it’s best to reserve or purchase it at your earliest to prevent someone else from buying it before you. In case the domain name has already been bought and is registered by someone else, you can try to negotiate and buy off the name from them.

Premium domains are shorter domain names, typically comprising just one word or a few letters. They usually have an extension of .com, although .org, .biz, and .net extensions are also common.

Premium domains tend to include memorable words that users would commonly think of. These are usually pre-registered domains and are used by businesses to match company products or brand name.

You can use the domain name you purchased in several ways. It can be used to direct visitors to your website’s main page or specific landing pages (e.g. your business’ career page). It can also be used to set up a custom email addresses for your business or enriching your social media page.